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No last names. Privacy is normal too.
NORMAL: TEES • PINS • MUGS • STICKERS • TATTOOS
All proceeds fund extension of the NORMAL Campaign out into the world.
HIV LOOKS PERFECTLY NORMAL NOW
Thanks to science, it's black and white: Undetectable = Untransmittable (U=U). One pill a day. Completely normal life. The science has been settled for years. The culture is still catching up.
U = U = LIFE = LIVING = NORMAL
CHOOSE YOUR NOMAL
U = U = LIFE = LIVING = NORMAL
Your normal. Your proof. HIV-positive lives aren’t one story — there are millions of perfectly NORMAL ones. Upload a photo from your normal day: the coffee run, the gym, the couch, a moment, the walk with the dog, the family dinner, the late-night scroll.
We’ll instantly overlay it with the NORMAL campaign wordmark + your first name and city/province. Or, express yourself with a stylized variation that reflects your normal.
Download the high-res image instantly. Post it wherever you want — Instagram, TikTok, Grindr, your dating profile, your stories your office cubical, or on the fridge . Tag #MyNormal #NORMALCampaign or @imnormal.info.
Why do this?
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Reclaim the narrative: Show friends, family, dates, and the world what undetectable looks like now.
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Join thousands who understand that U = U = LIFE = LIVING = NORMAL
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Control your story completely — no full disclosure required. Privacy is normal too.
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Fight stigma with the most powerful weapon: your everyday NORMAL life made visible.
Photos are not stored publicly unless you choose to share them. Your image stays yours.The impact lasts forever.
NORMAL RESOURCES
NORMAL Brand Identity
One-page sponsor association agreement. Defines exactly how partners can use the NORMAL wordmark.
NORMAL Sponsor & Partner Opportunities
Pitch packages for Grindr, Gilead/ViiV, alcohol brands, clinics, and more. Includes association tiers and guidelines.
NORMAL Visual Design System & Guidelines
Poppins Bold rules, black & white only, no boxes, no effects, sponsor usage examples (Bud Light, Sky Vodka, Grindr, etc.).
NORMAL Founding Influencer Welcome
Recruitment letter, guidelines, and asset pack for creators.
NORMAL Brand Voice
Full tone, language, and campaign phases U = U = LIFE = LIVING = NORMAL.
NORMAL is a campaign lead by three creators in Toronto, Los Angeles, and London,UK
All proceeds fund extensions of the NORMAL. Campaign into community
and mainstream media.
LEGAL & MEDICAL DISCLAIMER
U=U is established medical consensus (CDC, WHO, PARTNER studies 2016–present). Undetectable = Untransmittable through sex with consistent treatment (one pill a day for most). Life expectancy on treatment is comparable to HIV-negative individuals.
This campaign is not medical advice. Consult your doctor. NORMAL is a cultural campaign, not a health service. We do not diagnose, treat, or replace professional care.
CDC | WHO | NIH statements. | Canada.ca | Catie | PAC | +Positively UK | NAPWHA | UNAIDS
TERMS • PRIVACY • ABOUT US
No nonprofit. No bureaucracy. Just the word.
Generously produced and managed by iMagiNarratives, a division of OmniQuest Media Inc.